Wardle has many things to thank for the game’s sudden popularity. It has a simple, unassuming design, only asks for a few minutes out of your day, and doesn’t pollute your vision with ads and banners. Wordle provides a break in your busy life when you don’t need to think about anything else except what today’s 5-letter word of the day is going to be.
Read MoreIf you were a kid watching cartoons in the mid-2000s, odds are you saw commercials for the Disney MMORPG, Toontown Online. Highlighting its wacky gameplay—that included creating your own zany animal avatar and throwing cream pies at robots—the ad spot ended with an inspirational, action-prompting question: “Are YOU toon enough?”
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