Black Friday

Bansri Thakkar

Black Friday is a virtual experience in a department store that explores the beauty there is in the deterioration of man-made, of nature reclaiming its space and thriving within and without human encroachment. It also encourages the player to reflect on our consumerist tendencies through a poetic narrative. The typography of the narrative mimics retail spaces that constantly fight for our attention, forcing us to look at the next offer before we’re done looking at one. It reminds the player of malls being the architects of our false desires, wanting you to take in more than you came in for.